Case Study : Nespresso’s Cup

CLIENTE: Nespresso

Project: Nespresso cup launched with the new Vertuoline machine

In 2013, AGA took part in Nespresso’s tender for the creation of the new glass, on the occasion of the launch of the new machine, Vertuoline. The idea of creating an innovative object pushed us to design something unique.
Indeed, we decided to create a cap with a drinking opening stem in order to offer an "ergonomic" and safe object, collectible and durable over time; a unique piece, specifically made for that machine.
Once designed, we made the prototype of the cap and the glass and then we won the race. The activity began with understanding the customer's needs through the evaluation of the samples and the analysis of the technical drawings. After the customer's approval, we started sampling. The machine was prepared, the molding parameters were entered and Stefano, one of the Aga’s managers, arrived to evaluate any problems and suggest improvements. Our main objective was to respect timing and quantities indicated by the customer, to guarantee a very high quality of the printed items and a low production price.
Aga believes that quality and efficiency are fundamental for our Made in Italy products. Our main goal is to give shape to your ideas, always being at the customer's side in all phases of the project, from the idea to the finished product.